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5 rules of effective street panel ads

5 rules of effective street panel ads

The humble street panel is the bread and butter of most outdoor advertising campaigns. It's so ubiquitous that it can be easy to think that by simply booking out street panels you will get results. Actually, there is as much art as there is science to effective street panel advertising. This[...]
7 OOH targeting tips for retailers

7 OOH targeting tips for retailers

When it comes to converting outdoor advertising into sales, you need to make sure you're targeting the right consumers. Here's some OOH targeting tips for retailers: #1 Use data Timberland targeted audiences with an interest in outdoor lifestyle with its Sensorflex range and Yellow Boot brand in 2016. They targeted transport hubs and[...]
High Street advertising and ‘smart cities’

High Street advertising and ‘smart cities’

With the advent of smart cities, the face of high street advertising is evolving. Advertisers are harnessing the latest developments in technology to produce ads that are functional as well as beautiful. What are ‘smart cities’? As the populations of urban centres swell and technology progresses, the notion of 'smart cities' has[...]
Integrating outdoor advertising with Twitter

Integrating outdoor advertising with Twitter

The potential for integrating outdoor advertising with Twitter effectively is vast. This is born-out by some juicy stats: Half the UK population access the internet via their mobile phones An estimated 16 million people in the UK use Twitter Out-of-home (OOH) advertising reaches 98% of the UK population at least once a week But there's[...]
Outdoor Ad Review: #ThisGirlCan

Outdoor Ad Review: #ThisGirlCan

Sports England have  teamed up with FCB Inferno once again to launch the follow-up to their ground-breaking "This Girl Can" campaign, aimed at increasing women's participation in sports and other physical activities. As part of the campaign, "This Girl Can" has launched nationwide outdoor adverts that feature real women in their daily[...]
4 steps to ROI success on your out-of-home advertising

4 steps to ROI success on your out-of-home advertising

  Whether you are running a long term or short term campaign, the unique nature of out-of-home advertising is compelling; the guaranteed exposure to adverts from as wide or niche a target audience as desired; the creativity used to utilise the local neighbourhood spaces and to design an advert with a[...]
Outdoor Advertising Rules and Regulations: What you need to know

Outdoor Advertising Rules and Regulations: What you need to know

Like many areas of public life, the outdoor advertising environment has its rule, regulations and prohibitions. This ranges from rules governing planning permission for displaying ads, to self-regulatory rules guiding the content of the ads themselves. This guide will give you a good grounding in the current outdoor advertising rules and[...]
Outdoor advertising tips for real estate marketing

Outdoor advertising tips for real estate marketing

It stands to reason that Outdoor is a crucial arena for real estate marketing given the inherently geographical nature of the sector. Here's our handy guide to effectively using Outdoor advertising for your real estate business. 1. Work on a farm Most successful real estate agents have a specific geographical area or[...]
What is the future of Out of Home advertising (OOH?)

What is the future of Out of Home advertising (OOH?)

What is the future of out of home advertising? At SignKick we always endeavour to keep you abreast of the latest developments in out-of-home advertising (OOH), so here we peer into the future of the sector and take a look at recent developments that look set to shape its destiny. Hyper-targeting Spotify's[...]
Ad review: Maltesers' chocolate braille billboard

Ad review: Maltesers' chocolate braille billboard

Maltesers have teamed up with disability charity, Scope for their latest ad to raise awareness of access issues, with a chocolate braille billboard as part of their "look on the light side" campaign. Courtesy of the creative team at AMV BBDO, the poster features machine-made Malteser replicas to create the braille[...]
UK Outdoor Marketing Campaign Calendar 2017

UK Outdoor Marketing Campaign Calendar 2017

Whether you are planning a month ahead or a whole year ahead for your business or initiative, you’ll need a marketing campaign calendar. It is a crucial element to a successful outdoor marketing campaign. This UK marketing calendar for 2017 provides a master outline for the basis of your campaign. It[...]
Is Advertising on Digital Billboards more Cost Effective?

Is Advertising on Digital Billboards more Cost Effective?

Digital Out of Home (or DOOH) is becoming increasingly popular, but is advertising on digital billboards more cost effective? How does it compare to more traditional forms of outdoor advertising, and is it worth the investment? Digital Out of Home is Expanding For several years now experts have been hailing DOOH as[...]
Local tourism advertising: Our formula to pull in the crowds

Local tourism advertising: Our formula to pull in the crowds

Of all the sectors taking advantage of outdoor marketing,  local tourism advertising presents some of the most unique and intricate challenges of all. The seasonal nature of the tourist industry, the challenges of operating in a highly competitive and saturated market, and the complex nature of tourist behaviour patterns themselves can all[...]
Ad review: Shopping centre posters draw customers to Seasalt’s new store opening

Ad review: Shopping centre posters draw customers to Seasalt’s new store opening

Seasalt are a Cornish fashion and homeware brand who have managed to grow a local boutique clothing store into a nationwide fashion brand. Today they are one of Cornwall's biggest employers. This balance of local and large scale vision, as well as ambition is key to their brand ethos and to[...]
Outdoor Marketing Builds Credibility for Online Start-ups

Outdoor Marketing Builds Credibility for Online Start-ups

The digital economy has seen the emergence of numerous online start-ups. And competition for investment and finance is fierce. New companies are campaigning hard to secure the funding and custom that will propel their businesses forward. Although the world of outdoor marketing can seem daunting and decidedly analogue, once embraced,[...]
How is outdoor advertising measured?

How is outdoor advertising measured?

Any reader of this blog will understand the powerful impact outdoor advertising has, and the many ways it can be leveraged by brands to great effect. But given the complexity of this medium, how is outdoor advertising measured? How do we know when our outdoor campaigns are returning a good[...]
What do brand colours say about your business?

What do brand colours say about your business?

Here's an interesting question for you: what are the four most popular colours used by the top 100 best selling brands? It's quite likely that, with so much to think about in terms of getting your brand out there, sharpening up your messaging, and building a bullet proof advertising strategy,[...]
How much does billboard advertising cost?

How much does billboard advertising cost?

Billboard rental costs in the UK vary according to the size and location of the billboard. Typically, a standard billboard costs £500-£600 for 2 weeks and smaller advertising panels like bus stop shelter advertisements cost £240-£270 for 2 weeks. All classic posters on Signkick include production and placement of the adverts[...]
How to Advertise Outdoors

How to Advertise Outdoors

Once you know how to advertise outdoors you enter a world of brand boosting opportunities and game changing possibilities. But it can also be a very disorienting world, especially for SME's and start-ups with limited financial and strategic resources. At SignKick we want to be your guide through this world. Please consider[...]
Radio and Outdoor Advertising

Radio and Outdoor Advertising

  A remarkable 90% of the adult population of Britain tunes in to the radio each week and dedicates over 20 listening hours to the medium. Any brand that doesn't take an opportunity to reach such a broad swathe of the population is either on an incredibly tight budget or is[...]
Advertising outdoors: advice from the experts

Advertising outdoors: advice from the experts

It can be hard to know where to start when planning to advertise outdoors. But advertising on billboards, bus shelters and other out-of-home platforms is a highly effective and affordable form of advertising when used in the right way. There’s plenty of advice available, but when it comes to getting it[...]
Ad review: KFC Snapchat Selfie

Ad review: KFC Snapchat Selfie

KFC have partnered with Snapchat for their new campaign offering audiences the chance to pose as the enigmatic Colonel Sanders thanks to the social-sharing giant's geofilter lenses. Posters outside all 900 KFC outlets use 'snap to unlock' technology to activate a secret filter which allows them to take a selfie[...]
Bus stop advertising - tips & tricks

Bus stop advertising - tips & tricks

Bus stop advertising is a highly effective way to ensure your ad gains excellent exposure to pedestrian and vehicular traffic in busy urban areas. 2015 saw nearly 5 billion individual passenger journeys in England alone. In London, 5,000 bus shelters serve 6.5 million passengers everyday, and advertisers have the pick of[...]
Integrating TV and Outdoor advertising

Integrating TV and Outdoor advertising

Integrating TV and outdoor advertising is at the cutting edge of modern marketing. The integration of multiple platforms takes advantage of the plethora of different ways of engaging with audiences in today's ever-evolving marketing environment. The top two most influential advertising platforms are television and out-of-home (OOH). That is, the ads we[...]
5 benefits of long term out of home advertising

5 benefits of long term out of home advertising

Whilst there are obvious plus-points to short term advertising, the benefits of long term out of home advertising are far more persuasive. A truly effective advertising strategy involves playing the long game. Here are five good reasons why renting long-term ad space for six months or more pays off. 1. Building brand awareness[...]
Restaurant advertising outdoors

Restaurant advertising outdoors

Restaurant advertising outdoors on billboards, phone boxes and bus shelters has long been recognised as one of the most effective forms of advertising for the food services industry. Simply put, out-of-home (OOH) advertising is any advertising that greets us after we leave our front doors, and is particularly relevant if you are seeking[...]
Using outdoor advertising to promote your event

Using outdoor advertising to promote your event

Whether we notice it or not, we are confronted daily with varying forms of advertising. Particularly in this technological and digital age, we are targeted from every angle with clickbait, sponsored posts or pop-up adverts on our smartphones, tablets and computers. Outdoor advertising is unique in its non-intrusive and creative presentation[...]
Ad review: Oh. My. Dog! it's Pawsquad

Ad review: Oh. My. Dog! it's Pawsquad

This attention-grabbing billboard from Pawsquad is an excellent example of how small businesses can use localised outdoor advertising to build brand awareness. Pawsquad are a UK-based start-up that launched Britain’s first telemedicine service for pets back in 2015. Earlier this year, they expanded their service into providing home visits from mobile[...]
Digital outdoor advertising shapes and sizes

Digital outdoor advertising shapes and sizes

The word revolution is a bit overused these days, but it's fair to say that the possibilities presented by digital outdoor advertising are far-reaching. Digital screens use clusters of LED lights to display high quality images to millions of consumers with near-perfect resolution. And technological advancements have brought them within the[...]
Billboard sizes and poster sizes for out-of-home

Billboard sizes and poster sizes for out-of-home

Billboard sizes range from the 1200mm x 18mm posters that you see at bus shelters to large 3m x 12m 96 sheet billboards on the side of the road. Out-of-home (OOH) advertising is all around us, practically as soon as we step out of the front door. But what billboard sizes[...]