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Key OOH Marketing Metrics

Key OOH Marketing Metrics

Whilst other mediums have their disadvantages when compared to out-of-home (OOH) advertising, they often have a major advantage in that they have more easily trackable metrics. If you are taking out an ad in a magazine, you know that your audiences are going to be engaging with the medium when they[...]
How to write a winning billboard slogan

How to write a winning billboard slogan

There are two ways to answer the question of how to write an advertising slogan. The first approach is to talk about the general rules that guide all (or most, but we'll get to that) of the greatest slogans out there. There have been various attempts to categorise them, but the essentials[...]
How do I get my business on a billboard?

How do I get my business on a billboard?

If you are a regular reader of this blog, then you will no doubt be well versed on the effectiveness of billboard advertising. But that still leaves the question that buzzes around most marketer's heads at some point: how do I get my business on a billboard? Demystifying billboard advertising There's something daunting[...]
Advertising to students

Advertising to students

Advertising to students can appear a daunting task, especially for smaller businesses. But employing a targeted advertising strategy, with a particular focus on university billboard advertising, there are a lot of opportunities to attract students to your brand. It might seem that Online is the best approach to getting through to students,[...]
Christmas Advertising Prep: What you need to do now

Christmas Advertising Prep: What you need to do now

Christmas advertising is an excellent way to grab a share of the seasonal advertising market. It's a time when their is increased competition on both the high street and online; a time in which big brands seem to dominate the media agenda. But if you apply the right Christmas advertising[...]
OOH Ad Review: Selfridges Christmas Billboard

OOH Ad Review: Selfridges Christmas Billboard

Each year the Christmas advertising arms race intensifies as brands rush to be the first to pedal their Xmas wares. Selfridge has fired the first shots in the Xmas sales war, by opening a Christmas shop 137 days before Christmas, the first department store in the world to do so. Of course,[...]
Outdoor advertising vs newspaper advertising

Outdoor advertising vs newspaper advertising

At SignKick we're keen to emphasise that all brands need to find a marketing mix that works for them, and that integrated, multi-platform campaigns are at the cutting edge of contemporary marketing, particularly when they incorporate elements of out-of-home (OOH) or Outdoor. But we're also passionate exponents of the benefits of[...]
OOH Ad review: Burberry's luxury out-of-home advertising

OOH Ad review: Burberry's luxury out-of-home advertising

For this month's ad review we take a look at the out-of-home advertising strategy of popular clothing brand Burberry. This seems particularly relevant in light of this summer's hot air balloon installation at Heathrow Airport. Part of a pop-up store at Terminal 2, the display highlights the brand's propensity to think big,[...]
How is outdoor advertising measured?

How is outdoor advertising measured?

Any reader of this blog will understand the powerful impact outdoor advertising has, and the many ways it can be leveraged by brands to great effect. But given the complexity of this medium, how is outdoor advertising measured? How do we know when our outdoor campaigns are returning a good[...]
Outdoor Advertising for Luxury Brands

Outdoor Advertising for Luxury Brands

Luxury marketing is about selling dreams and aspirations. Luxury marketing is about thinking big. If you think about it, Outdoor Advertising for luxury brands is perfect. Make a big statement When people are out and about they are usually in pursuit of their ideal lifestyle. They're often either working hard to get more[...]
When to use Outdoor advertising

When to use Outdoor advertising

Any regular reader of this blog will be sold on the benefits of Outdoor advertising, especially given falling costs over recent years thanks to platforms like SignKick. But effective marketing comes down to choosing the right mediums to use at any given time. This short post offers some suggestions on[...]
OOH Ad Review: Ribena's Doodle Your World

OOH Ad Review: Ribena's Doodle Your World

Ribena's 2017 summer campaign, Doodle Your World, is running off the back of a vibrant relaunch of Ribena bottles. The £4m campaign runs alongside an updated version of last year's You Can't Get Any More Ribenary TV ad. https://www.youtube.com/watch?v=HTOP6TOJwOI The new ad refreshes the original concept with new visuals and features the same[...]
Marketing your startup on a shoestring

Marketing your startup on a shoestring

These days launching a startup has become a greater possibility than perhaps ever before. The internet has brought so many facets of business creation within the reach of small groups of people and even individuals. A startling 80 new businesses are setup every hour, according to the government-backed StartUp Britain initiative. This[...]
Music Industry Advertising turns to OOH

Music Industry Advertising turns to OOH

Music industry advertising and promotion is increasingly turning to OOH to make an impact. Its an incredibly dynamic sector and out-of-home (OOH) advertising is an equally dynamic way to advertise new acts and established artists alike. Here are just some of the ways the music industry is taking advantage of OOH promotion. Make[...]
Charity OOH Advertising

Charity OOH Advertising

In many ways out-of-home (OOH) is the ideal medium for charity advertising. It ensures your message reaches a broad swathe of the population. It is incredibly flexible; from digital posts in malls, to roadside billboards, and innovative guerrilla campaigns that use shock and unusual juxtapositions to foster engagement. Here are some of[...]
10 things to do before launching a business

10 things to do before launching a business

Launching a new startup is a huge undertaking, and the list of things to consider can be overwhelming. That's why we've pulled together 10 things to do before launching your own business: 1) Play to your strengths The chances are, as a fledgling entrepreneur, you've spent a lot of time thinking about different business ideas. But[...]
How to advertise local events using OOH

How to advertise local events using OOH

It’s the season of fairs, festivals and fetes, and with it comes that abundance of annoying advertising clutter. The endless flyers thrust through letterboxes and never read … the leaflets left strewn on the streets, ignored. How can you, as a small, local organisation, get one step ahead and promote[...]
OOH Ad Review: National Geographic #SaveTogether

OOH Ad Review: National Geographic #SaveTogether

The National Geographic Society have teamed up with The Outdoor Advertising Association of America (OAAA) to take their epic endangered animals preservation campaign into the outdoors. Proud to support the @NatGeo #SaveTogether national campaign - bringing much needed attention to endangered species #DTLA #OOH @YourOAAA pic.twitter.com/bt7wnW3MZP — Kevin Bartanian (@kevinbartanian) May 24,[...]
Are digital advertising panels secure?

Are digital advertising panels secure?

In the light of some recent high profile hacks of digital billboards, we take an in-depth look at digital out of home and ask, in this age of hackers and cyber-attacks, "Are digital advertising panels secure?" The future of out-of-home advertising is most surely digital. The degree of flexibility, dynamism, and[...]
Advantages of Digital OOH Screens

Advantages of Digital OOH Screens

DOOH, or Digital out-of-home screens are dynamic display screens targeting ads to audiences when they are out and about outside the home. BrandScience recommend that 45% of your OOH budget be directed to digital, which is rolling out across the UK at a fast pace. Digital screens are more well received by consumers[...]
Why OOH is shaking-up digital marketing

Why OOH is shaking-up digital marketing

Digital marketing was once considered the forefront of the advertising industry. It's certainly one of the most targetable, far-reaching, and P.O.P-friendly mediums for advertisers. But with the rise of ad blockers, a deluge of online messaging, and the problems of fraud and viewability measuring, certain major challenges create some problems for[...]
5 examples of creative outdoor advertising

5 examples of creative outdoor advertising

As we enter an era of smart OOH technology, data integration, and fancy digital solutions, it's worth remembering that great ideas are at the heart of creativity. Here are 5 great examples of creative outdoor advertising that we loved: 1. McDonald's sundial billboard https://www.youtube.com/watch?v=jGwArN-cQxk This billboard is from McDonald's back in the mists[...]
Our new digital OOH panels

Our new digital OOH panels

Digital Out-of-Home media is the world’s second fastest-growing ad medium, according to ScreenMedia Daily. And Signkick has just launched a new range of digital OOH panels offering new locally targeted marketing opportunities. You can now find and book digital portrait screens in local Post Offices and Golf Clubs via our online[...]
5 common OOH advertising mistakes

5 common OOH advertising mistakes

We all learn from our own mistakes, but we should leap at the opportunity to learn from the mistakes of others to save us the trouble of making them ourselves. These 5 common OOH advertising mistakes should help focus your attention on crafting an effective and well considered campaign. 1. Not doing[...]
Out-of-home advertising to millennials

Out-of-home advertising to millennials

Millennials are arguably the most discussed generation since the Baby Boomers, particularly when it comes to out-of-home advertising to millenials. The most common definition of this generation is that cohort of people born between 1980 and 2000, also referred to as Generation Y. There are close to 14 million millennials in[...]
5 tips for advertising in post offices

5 tips for advertising in post offices

Advertising in post offices across the UK is a great opportunity for advertisers to take advantage of extended dwell time and reach specific target markets. 1 in 3 of the UK population make a trip to the Post Office every week, accounting for over 17 million customer visits. The most frequent post[...]
Ad Review: Cancer Research Race for Life

Ad Review: Cancer Research Race for Life

Cancer Research UK (CRUK) have teamed up with Hello London to raise awareness of and support for their 2017 Race for Live events across Britain. The campaign, dubbed “This Is Beating Cancer", will feature inspirational moments from race participants preparing for the run that will be delivered via Digital Out of[...]
Using digital out of home to engage consumers

Using digital out of home to engage consumers

Engagement with your audience is the key to a successful advertising campaign. And when it comes to interacting with consumers, Digital Out of Home packs a bigger punch than more traditional forms of advertising. It allows for greater flexibility, creativity and opportunity to open a dialogue with consumers. Why consumer interaction[...]
Signkick: 7 OOH Advertising Stats You Need To Know

Signkick: 7 OOH Advertising Stats You Need To Know

The internet is awash with data on almost every aspect of Out-of-Home (OOH) advertising, and one could spend days trawling through the noise trying to make sense of it all. Whilst we recommend you read widely on all aspects of OOH, we always strive to bring you the essential knowledge that[...]
Mall Funiture Advertising: Connecting with consumers

Mall Funiture Advertising: Connecting with consumers

Nearly 8 million consumers visit shopping centres each week in the UK, where half of shoppers make impulse purchasing decisions. That's why mall furniture advertising is a highly effective tool for reaching and influencing consumers. Shopping centres present a perfect opportunity to influence consumers close to Point of Purchase (P.O.P). They[...]