Special Recent Posts

OOH Ad Review: National Geographic #SaveTogether

OOH Ad Review: National Geographic #SaveTogether

The National Geographic Society have teamed up with The Outdoor Advertising Association of America (OAAA) to take their epic endangered animals preservation campaign into the outdoors. Proud to support the @NatGeo #SaveTogether national campaign - bringing much needed attention to endangered species #DTLA #OOH @YourOAAA pic.twitter.com/bt7wnW3MZP — Kevin Bartanian (@kevinbartanian) May 24,[...]
Are digital advertising panels secure?

Are digital advertising panels secure?

In the light of some recent high profile hacks of digital billboards, we take an in-depth look at digital out of home and ask, in this age of hackers and cyber-attacks, "Are digital advertising panels secure?" The future of out-of-home advertising is most surely digital. The degree of flexibility, dynamism, and[...]
Advantages of Digital OOH Screens

Advantages of Digital OOH Screens

DOOH, or Digital out-of-home screens are dynamic display screens targeting ads to audiences when they are out and about outside the home. BrandScience recommend that 45% of your OOH budget be directed to digital, which is rolling out across the UK at a fast pace. Digital screens are more well received by consumers[...]
Why OOH is shaking-up digital marketing

Why OOH is shaking-up digital marketing

Digital marketing was once considered the forefront of the advertising industry. It's certainly one of the most targetable, far-reaching, and P.O.P-friendly mediums for advertisers. But with the rise of ad blockers, a deluge of online messaging, and the problems of fraud and viewability measuring, certain major challenges create some problems for[...]
5 examples of creative outdoor advertising

5 examples of creative outdoor advertising

As we enter an era of smart OOH technology, data integration, and fancy digital solutions, it's worth remembering that great ideas are at the heart of creativity. Here are 5 great examples of creative outdoor advertising that we loved: 1. McDonald's sundial billboard https://www.youtube.com/watch?v=jGwArN-cQxk This billboard is from McDonald's back in the mists[...]
Our new digital OOH panels

Our new digital OOH panels

Digital Out-of-Home media is the world’s second fastest-growing ad medium, according to ScreenMedia Daily. And Signkick has just launched a new range of digital OOH panels offering new locally targeted marketing opportunities. You can now find and book digital portrait screens in local Post Offices and Golf Clubs via our online[...]
5 common OOH advertising mistakes

5 common OOH advertising mistakes

We all learn from our own mistakes, but we should leap at the opportunity to learn from the mistakes of others to save us the trouble of making them ourselves. These 5 common OOH advertising mistakes should help focus your attention on crafting an effective and well considered campaign. 1. Not doing[...]
Out-of-home advertising to millennials

Out-of-home advertising to millennials

Millennials are arguably the most discussed generation since the Baby Boomers, particularly when it comes to out-of-home advertising to millenials. The most common definition of this generation is that cohort of people born between 1980 and 2000, also referred to as Generation Y. There are close to 14 million millennials in[...]
5 tips for advertising in post offices

5 tips for advertising in post offices

Advertising in post offices across the UK is a great opportunity for advertisers to take advantage of extended dwell time and reach specific target markets. 1 in 3 of the UK population make a trip to the Post Office every week, accounting for over 17 million customer visits. The most frequent post[...]
Ad Review: Cancer Research Race for Life

Ad Review: Cancer Research Race for Life

Cancer Research UK (CRUK) have teamed up with Hello London to raise awareness of and support for their 2017 Race for Live events across Britain. The campaign, dubbed “This Is Beating Cancer", will feature inspirational moments from race participants preparing for the run that will be delivered via Digital Out of[...]
Using digital out of home to engage consumers

Using digital out of home to engage consumers

Engagement with your audience is the key to a successful advertising campaign. And when it comes to interacting with consumers, Digital Out of Home packs a bigger punch than more traditional forms of advertising. It allows for greater flexibility, creativity and opportunity to open a dialogue with consumers. Why consumer interaction[...]
Signkick: 7 OOH Advertising Stats You Need To Know

Signkick: 7 OOH Advertising Stats You Need To Know

The internet is awash with data on almost every aspect of Out-of-Home (OOH) advertising, and one could spend days trawling through the noise trying to make sense of it all. Whilst we recommend you read widely on all aspects of OOH, we always strive to bring you the essential knowledge that[...]
Mall Funiture Advertising: Connecting with consumers

Mall Funiture Advertising: Connecting with consumers

Nearly 8 million consumers visit shopping centres each week in the UK, where half of shoppers make impulse purchasing decisions. That's why mall furniture advertising is a highly effective tool for reaching and influencing consumers. Shopping centres present a perfect opportunity to influence consumers close to Point of Purchase (P.O.P). They[...]
How to define your target market

How to define your target market

Advertising outdoors creates a unique opportunity to connect with a huge audience. But knowing how to define your target market is key when it comes to connecting with the right audience. Exposure to the 24 hour presence of billboards and other outdoor ads helps to generate strong brand and product awareness.[...]
How to Tap Into 5 Trends Shaping the UK Outdoor Digital Advertising Scene

How to Tap Into 5 Trends Shaping the UK Outdoor Digital Advertising Scene

The UK outdoor advertising scene is changing at an exponential rate and Digital Out of Home (DOOH) is playing a big part in making Britain’s cities ‘smarter’ and more ‘digitally enhanced’. You need to know the trends that are fast becoming the driving force behind a transformation in advertising culture,[...]
5 things to take away from DSE 2017

5 things to take away from DSE 2017

The annual Digital Signage Expo is the world's biggest and longest-running showcase of innovative digital communications and interactive tech. We bring you 5 key highlights from the #DSE2017 gathering in the stunning Las Vegas Convention Centre. The industry can speak with one voice One major headline to emerge from DSE2017 was the announcement[...]
Ad Review: Ecco's OOH Mall Advertising

Ad Review: Ecco's OOH Mall Advertising

  Danish shoe retailer Ecco's recent OOH mall advertising campaign focussed on a bold strategy to cut through the cluttered marketing environment that is the modern urban shopping centre. The campaign, run by Ecco via the SignKick platform, saw life-size posters placed on elevator doors and entrances in Manchester's Arndale mall. The[...]
Universities & Colleges Marketing – can billboards engage prospective students?

Universities & Colleges Marketing – can billboards engage prospective students?

Universities and colleges marketing is a competitive environment. With major hikes in tuition fees and increasing options for prospective students, we take a look at how higher education institutions can use billboards to get an edge on the competition. ‘Demand for higher education remains high among 18 year olds’ Rumour has it[...]
5 rules of effective street panel ads

5 rules of effective street panel ads

The humble street panel is the bread and butter of most outdoor advertising campaigns. It's so ubiquitous that it can be easy to think that by simply booking out street panels you will get results. Actually, there is as much art as there is science to effective street panel advertising. This[...]
7 OOH targeting tips for retailers

7 OOH targeting tips for retailers

When it comes to converting outdoor advertising into sales, you need to make sure you're targeting the right consumers. Here's some OOH targeting tips for retailers: #1 Use data Timberland targeted audiences with an interest in outdoor lifestyle with its Sensorflex range and Yellow Boot brand in 2016. They targeted transport hubs and[...]
High Street advertising and ‘smart cities’

High Street advertising and ‘smart cities’

With the advent of smart cities, the face of high street advertising is evolving. Advertisers are harnessing the latest developments in technology to produce ads that are functional as well as beautiful. What are ‘smart cities’? As the populations of urban centres swell and technology progresses, the notion of 'smart cities' has[...]
Integrating outdoor advertising with Twitter

Integrating outdoor advertising with Twitter

The potential for integrating outdoor advertising with Twitter effectively is vast. This is born-out by some juicy stats: Half the UK population access the internet via their mobile phones An estimated 16 million people in the UK use Twitter Out-of-home (OOH) advertising reaches 98% of the UK population at least once a week But there's[...]
Outdoor Ad Review: #ThisGirlCan

Outdoor Ad Review: #ThisGirlCan

Sports England have  teamed up with FCB Inferno once again to launch the follow-up to their ground-breaking "This Girl Can" campaign, aimed at increasing women's participation in sports and other physical activities. As part of the campaign, "This Girl Can" has launched nationwide outdoor adverts that feature real women in their daily[...]
4 steps to ROI success on your out-of-home advertising

4 steps to ROI success on your out-of-home advertising

  Whether you are running a long term or short term campaign, the unique nature of out-of-home advertising is compelling; the guaranteed exposure to adverts from as wide or niche a target audience as desired; the creativity used to utilise the local neighbourhood spaces and to design an advert with a[...]
Outdoor Advertising Rules and Regulations: What you need to know

Outdoor Advertising Rules and Regulations: What you need to know

Like many areas of public life, the outdoor advertising environment has its rule, regulations and prohibitions. This ranges from rules governing planning permission for displaying ads, to self-regulatory rules guiding the content of the ads themselves. This guide will give you a good grounding in the current outdoor advertising rules and[...]
Outdoor advertising tips for real estate marketing

Outdoor advertising tips for real estate marketing

It stands to reason that Outdoor is a crucial arena for real estate marketing given the inherently geographical nature of the sector. Here's our handy guide to effectively using Outdoor advertising for your real estate business. 1. Work on a farm Most successful real estate agents have a specific geographical area or[...]
What is the future of Out of Home advertising (OOH?)

What is the future of Out of Home advertising (OOH?)

What is the future of out of home advertising? At SignKick we always endeavour to keep you abreast of the latest developments in out-of-home advertising (OOH), so here we peer into the future of the sector and take a look at recent developments that look set to shape its destiny. Hyper-targeting Spotify's[...]
Ad review: Maltesers' chocolate braille billboard

Ad review: Maltesers' chocolate braille billboard

Maltesers have teamed up with disability charity, Scope for their latest ad to raise awareness of access issues, with a chocolate braille billboard as part of their "look on the light side" campaign. Courtesy of the creative team at AMV BBDO, the poster features machine-made Malteser replicas to create the braille[...]
UK Outdoor Marketing Campaign Calendar 2017

UK Outdoor Marketing Campaign Calendar 2017

Whether you are planning a month ahead or a whole year ahead for your business or initiative, you’ll need a marketing campaign calendar. It is a crucial element to a successful outdoor marketing campaign. This UK marketing calendar for 2017 provides a master outline for the basis of your campaign. It[...]
Is Advertising on Digital Billboards more Cost Effective?

Is Advertising on Digital Billboards more Cost Effective?

Digital Out of Home (or DOOH) is becoming increasingly popular, but is advertising on digital billboards more cost effective? How does it compare to more traditional forms of outdoor advertising, and is it worth the investment? Digital Out of Home is Expanding For several years now experts have been hailing DOOH as[...]