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Outdoor Marketing Builds Credibility for Online Start-ups

Outdoor Marketing Builds Credibility for Online Start-ups

The digital economy has seen the emergence of numerous online start-ups. And competition for investment and finance is fierce. New companies are campaigning hard to secure the funding and custom that will propel their businesses forward. Although the world of outdoor marketing can seem daunting and decidedly analogue, once embraced,[...]
How is outdoor advertising measured?

How is outdoor advertising measured?

Any reader of this blog will understand the powerful impact outdoor advertising has, and the many ways it can be leveraged by brands to great effect. But given the complexity of this medium, how is outdoor advertising measured? How do we know when our outdoor campaigns are returning a good[...]
What do brand colours say about your business?

What do brand colours say about your business?

Here's an interesting question for you: what are the four most popular colours used by the top 100 best selling brands? It's quite likely that, with so much to think about in terms of getting your brand out there, sharpening up your messaging, and building a bullet proof advertising strategy,[...]
How much does billboard advertising cost?

How much does billboard advertising cost?

Billboard rental costs in the UK vary according to the size and location of the billboard. Typically, a standard billboard costs £500-£600 for 2 weeks and smaller advertising panels like bus stop shelter advertisements cost £240-£270 for 2 weeks. All classic posters on Signkick include production and placement of the adverts[...]
How to Advertise Outdoors

How to Advertise Outdoors

Once you know how to advertise outdoors you enter a world of brand boosting opportunities and game changing possibilities. But it can also be a very disorienting world, especially for SME's and start-ups with limited financial and strategic resources. At SignKick we want to be your guide through this world. Please consider[...]
Radio and Outdoor Advertising

Radio and Outdoor Advertising

  A remarkable 90% of the adult population of Britain tunes in to the radio each week and dedicates over 20 listening hours to the medium. Any brand that doesn't take an opportunity to reach such a broad swathe of the population is either on an incredibly tight budget or is[...]
Advertising outdoors: advice from the experts

Advertising outdoors: advice from the experts

It can be hard to know where to start when planning to advertise outdoors. But advertising on billboards, bus shelters and other out-of-home platforms is a highly effective and affordable form of advertising when used in the right way. There’s plenty of advice available, but when it comes to getting it[...]
Ad review: KFC Snapchat Selfie

Ad review: KFC Snapchat Selfie

KFC have partnered with Snapchat for their new campaign offering audiences the chance to pose as the enigmatic Colonel Sanders thanks to the social-sharing giant's geofilter lenses. Posters outside all 900 KFC outlets use 'snap to unlock' technology to activate a secret filter which allows them to take a selfie[...]
Bus stop advertising - tips & tricks

Bus stop advertising - tips & tricks

Bus stop advertising is a highly effective way to ensure your ad gains excellent exposure to pedestrian and vehicular traffic in busy urban areas. 2015 saw nearly 5 billion individual passenger journeys in England alone. In London, 5,000 bus shelters serve 6.5 million passengers everyday, and advertisers have the pick of[...]
Integrating TV and Outdoor advertising

Integrating TV and Outdoor advertising

Integrating TV and outdoor advertising is at the cutting edge of modern marketing. The integration of multiple platforms takes advantage of the plethora of different ways of engaging with audiences in today's ever-evolving marketing environment. The top two most influential advertising platforms are television and out-of-home (OOH). That is, the ads we[...]
5 benefits of long term out of home advertising

5 benefits of long term out of home advertising

Whilst there are obvious plus-points to short term advertising, the benefits of long term out of home advertising are far more persuasive. A truly effective advertising strategy involves playing the long game. Here are five good reasons why renting long-term ad space for six months or more pays off. 1. Building brand awareness[...]
Restaurant advertising outdoors

Restaurant advertising outdoors

Restaurant advertising outdoors on billboards, phone boxes and bus shelters has long been recognised as one of the most effective forms of advertising for the food services industry. Simply put, out-of-home (OOH) advertising is any advertising that greets us after we leave our front doors, and is particularly relevant if you are seeking[...]
Using outdoor advertising to promote your event

Using outdoor advertising to promote your event

Whether we notice it or not, we are confronted daily with varying forms of advertising. Particularly in this technological and digital age, we are targeted from every angle with clickbait, sponsored posts or pop-up adverts on our smartphones, tablets and computers. Outdoor advertising is unique in its non-intrusive and creative presentation[...]
Ad review: Oh. My. Dog! it's Pawsquad

Ad review: Oh. My. Dog! it's Pawsquad

This attention-grabbing billboard from Pawsquad is an excellent example of how small businesses can use localised outdoor advertising to build brand awareness. Pawsquad are a UK-based start-up that launched Britain’s first telemedicine service for pets back in 2015. Earlier this year, they expanded their service into providing home visits from mobile[...]
Digital outdoor advertising shapes and sizes

Digital outdoor advertising shapes and sizes

The word revolution is a bit overused these days, but it's fair to say that the possibilities presented by digital outdoor advertising are far-reaching. Digital screens use clusters of LED lights to display high quality images to millions of consumers with near-perfect resolution. And technological advancements have brought them within the[...]
Billboard sizes and poster sizes for out-of-home

Billboard sizes and poster sizes for out-of-home

Billboard sizes range from the 1200mm x 18mm posters that you see at bus shelters to large 3m x 12m 96 sheet billboards on the side of the road. Out-of-home (OOH) advertising is all around us, practically as soon as we step out of the front door. But what billboard sizes[...]
Ad review: “Churchies drive thru car insurance”

Ad review: “Churchies drive thru car insurance”

This cheeky digital billboard campaign by WCRS is a great example of the way new technology is changing the face of out-of-home advertising. It uses vehicle recognition technology to communicate the finer points of Churchill car insurance with passers-by on a personal level. The challenge Churchill faced with this advertising campaign was[...]
Integrating Outdoor Advertising with Online Advertising

Integrating Outdoor Advertising with Online Advertising

Not sure how to integrate outdoor and online advertising or what benefits it will bring to your brand? We've put together this comprehensive guide on the benefits and drawbacks of each, and how you can use outdoor ads alongside online adverts to get the most out of your advertising campaign. Outdoor[...]
What's the difference between NFC and iBeacons?

What's the difference between NFC and iBeacons?

NFC is a short range wireless communication format that works in much the same way as contactless payments, enabling two devices to connect over short distances (around 4 inches/10 cm). By way of contrast, iBeacons use Bluetooth Low Energy (BLE) technology to push messages to mobile and tablet apps over distances[...]
Outdoor advertising at Christmas: beat the big brands to the locations you want

Outdoor advertising at Christmas: beat the big brands to the locations you want

Over the Christmas season the competition to attract consumers’ attention is stronger than at any other time of the year. With many advertisers focusing on TV advertising at Christmas, outdoor advertising offers a powerful opportunity for you to get your brand heard amongst the clamour of the holiday season. Choosing the[...]
Outdoor Advertising for SMEs

Outdoor Advertising for SMEs

Are you a small to medium-sized enterprise (SME)? If so what’s your approach to advertising? You’re always up against it as a smaller firm without a big marketing budget. You need advertising that delivers a healthy return on your investment. Outdoor advertising for SMEs is one effective answer. It’s not just for[...]
Benefits of Location Based Advertising

Benefits of Location Based Advertising

In this digital age, many people think the most effective way to reach an audience is through TV commercials or online ads. But the benefits of location-based advertising are not to be underestimated. We’re not talking about the localised advertisements your mobile device might present to you: we’re talking about[...]
iBeacons: smart billboards that connect to your phone

iBeacons: smart billboards that connect to your phone

iBeacons are an Apple protocol that most of us probably haven’t heard of or aren’t familiar with it. In layman’s terms, iBeacon technology allows iPhone users to connect wirelessly to other devices and electronic setups that use ‘beacons’ to transmit information. And they’re causing a stir in the advertising world[...]
Outdoor advertising for Gyms, Fitness Centres and Sports Clubs: Now is the time to book your outdoor advertising space

Outdoor advertising for Gyms, Fitness Centres and Sports Clubs: Now is the time to book your outdoor advertising space

January is the most competitive time for outdoor advertising for gyms, fitness centres and sports clubs. It might seem early to be thinking about it, but it’s only four months away and spaces are filling up fast. When it comes to booking the ideal advertising panels, timing is everything. So get ahead of[...]
Outdoor Advertising Jargon Buster

Outdoor Advertising Jargon Buster

What is OOH? Don’t know your NFC from your CPT? Not sure how to calculate the Gross Rating Point for your 48 sheet? When you step into the world of outdoor advertising you enter a minefield of business jargon and acronyms that can leave even the most savvy of us scratching our[...]
Why outdoor advertising works for franchisees and small businesses

Why outdoor advertising works for franchisees and small businesses

Every day consumers are inundated with adverts. Online and offline. It can be pretty overwhelming and it’s often easy to ignore them; they’ve become an accepted part of life. So how can small companies and franchisees compete amongst all this marketing clutter? How can you advertise your business without becoming[...]
Outdoor Advertising Tips For Startups & SMEs

Outdoor Advertising Tips For Startups & SMEs

Let’s assume you have already created a user-friendly, functional and attractive website, that is search engine optimised. If you haven't, stop reading this, get it sorted, then come back and finish reading this later! You may or may not have tried paid online search listings, but what if people don’t know[...]
Sebastiaan Heijne Leaves Signkick

Sebastiaan Heijne Leaves Signkick

After four fantastic years at Signkick, this month, Sebastiaan Heijne has decided to move on to take up new challenges. Sebastiaan has provided energy and expertise during the formative stages of the company which continues to go from strength to strength. He will be continuing to support Signkick as a[...]
The benefits of digital billboard advertising

The benefits of digital billboard advertising

Digital billboards are not new. Think Piccadilly Circus and Times Square for example, both have been around for over a decade. During this time digital billboards were only available to the biggest global brands with huge marketing budgets. Now with the technical advancements and reducing costs of digital screen technology,[...]
Timing is everything

Timing is everything

Buying media space is a complicated business. Each medium has its own market dynamics, which can be incomprehensibly different, not helped by seasonal variations and an ever-changing economic climate. Without some knowledge of the basics, it can be difficult to achieve the best value for your marketing budget. Signkick was borne from[...]