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Effective marketing at Point of Purchase

Effective marketing at Point of Purchase

Your advertising strategy should consider engaging with consumers at every point in their customer journey. At first glance, point of purchase (POP) sales might seem like a niche consideration; surely, at this stage, shoppers have already made up their minds about what they want to buy? The reality, as we’ll[...]
8 New Year's Resolutions for Gym marketers

8 New Year's Resolutions for Gym marketers

The New Year is of course a prime time to put your gym out there and draw in a veritable army of fresh-faced subscribers. But every advertising opportunity is a challenge to make your brand stand out in a crowded market. To succeed, you need a gym marketing strategy that[...]
Using video and moving copy in DOOH Advertising

Using video and moving copy in DOOH Advertising

The great thing about digital out-of-home advertising (DOOH) is that, as a medium, it never stops moving. It is constantly evolving into a dynamic, engaging and forward-looking format. That does mean that marketers need to keep up with these changes and implement them effectively to make the most of DOOH. What[...]
Bus stop advertising: key stats

Bus stop advertising: key stats

When booking ad spaces it can be tempting to focus exclusively on high-street billboards or street kiosks at the expense of the humble bus stop ad. But, whilst those other kinds of out-of-home ads certainly have their place, when you drill down into the data you find that bus stop advertising[...]
OOH Ad Review: Ebay 'Fill Your Cart with Colour' Campaign

OOH Ad Review: Ebay 'Fill Your Cart with Colour' Campaign

These days, online shopping is practically as natural as breathing. It's just a thing that we all do. Perhaps we take it for granted. That, at least, is eBay’s angle for their ‘Fill Your Cart With Colour’ campaign. They see it not just as a campaign, but also as a platform[...]
3 startups who have used outdoor advertising succesfully

3 startups who have used outdoor advertising succesfully

Sometimes it can seem a bit like there’s an odd stigma around startups using Outdoor advertising: that it’s somehow an ad medium only for established brands. That’s probably partly because, in the not too distant past, the costs of outdoor advertising were fairly prohibitive for startups. It’s also because print and online[...]
When is the best time to advertise?

When is the best time to advertise?

The question of when is a good time to advertise can perhaps suggest that there is a magic bullet solution to effective advertising, but it’s also a question that serious marketers can’t avoid. We’re not going to pretend that there is some kind of one-size fits all answer to the question[...]
10 Tips for Advertising to Christmas Shoppers

10 Tips for Advertising to Christmas Shoppers

It can be tempting to think that effective Christmas advertising is for the big players only. With the annual battle of the TV ad spot and corporate megastores starting their campaigns earlier and earlier each year, advertising to Christmas shoppers can look like a losing game for small retailers. Whilst competing[...]
How to drive e-commerce with billboards

How to drive e-commerce with billboards

Most small businesses immediately turn to digital marketing to promote their brand. Of course any 21st century start-up worth its salt has an online presence, but by focusing on a single marketing medium could you be limiting the way you engage with your target audience? When it comes to reaching consumers[...]
Cyber Monday Marketing Strategies: 10 tips to win offline and online

Cyber Monday Marketing Strategies: 10 tips to win offline and online

Cyber Monday is the virtual twin of Black Friday. Cyber Monday marketing strategies began in 2004 as an attempt by online retailers to coax brick and mortar shoppers to buy online. Needless to say, the retail landscape has changed beyond all recognition since then and the worlds of online and offline retail[...]
Using Hashtags in Outdoor Advertising

Using Hashtags in Outdoor Advertising

When it comes to online communication, the hashtag has become the central organising principle of our online age. Take Twitter's award-winning 2016 Outdoor campaign which saw copyless billboards featuring iconic images from the news alongside the instantly recognisable hashtag symbol. This campaign brought home the point that our offline world is only[...]
How can small businesses leverage the Black Friday trend?

How can small businesses leverage the Black Friday trend?

Black Friday. What began as a post-Thanksgiving day of bricks and mortar shopping, latterly took on an online dimension with the ensuing Cyber Monday; and quickly spread from a North American phenomenon to an international one. This frenzy of consumerism met with an inevitable anti-consumerist backlash, not helped by scenes of[...]
OOH Ad Review: Ocean Digital Creative Winners

OOH Ad Review: Ocean Digital Creative Winners

The top three winners of the commercial category in this year’s Ocean Digital Creative competition all use data and tech in interesting ways. Let's take a look at why they were effective and what that says about a changing out-of-home (OOH) landscape. 3rd Place - Ariel - Look Like New In third[...]
News from the 2017 DOOH Upfronts

News from the 2017 DOOH Upfronts

This year's Internet Advertising Bureaux Upfronts saw the annual digital media showcase bring together a wide range of brands and participants discussing the possibilities open to advertisers and agencies in a rapidly changing digital landscape. Speakers addressed a range of topics such as the rise of Digital out of home advertising,[...]
Key OOH Marketing Metrics

Key OOH Marketing Metrics

Whilst other mediums have their disadvantages when compared to out-of-home (OOH) advertising, they often have a major advantage in that they have more easily trackable metrics. If you are taking out an ad in a magazine, you know that your audiences are going to be engaging with the medium when they[...]
How to write a winning billboard slogan

How to write a winning billboard slogan

There are two ways to answer the question of how to write an advertising slogan. The first approach is to talk about the general rules that guide all (or most, but we'll get to that) of the greatest slogans out there. There have been various attempts to categorise them, but the essentials[...]
How do I get my business on a billboard?

How do I get my business on a billboard?

If you are a regular reader of this blog, then you will no doubt be well versed on the effectiveness of billboard advertising. But that still leaves the question that buzzes around most marketer's heads at some point: how do I get my business on a billboard? Demystifying billboard advertising There's something daunting[...]
Advertising to students

Advertising to students

Advertising to students can appear a daunting task, especially for smaller businesses. But employing a targeted advertising strategy, with a particular focus on university billboard advertising, there are a lot of opportunities to attract students to your brand. It might seem that Online is the best approach to getting through to students,[...]
Christmas Advertising Prep: What you need to do now

Christmas Advertising Prep: What you need to do now

Christmas advertising is an excellent way to grab a share of the seasonal advertising market. It's a time when their is increased competition on both the high street and online; a time in which big brands seem to dominate the media agenda. But if you apply the right Christmas advertising[...]
OOH Ad Review: Selfridges Christmas Billboard

OOH Ad Review: Selfridges Christmas Billboard

Each year the Christmas advertising arms race intensifies as brands rush to be the first to pedal their Xmas wares. Selfridge has fired the first shots in the Xmas sales war, by opening a Christmas shop 137 days before Christmas, the first department store in the world to do so. Of course,[...]
Outdoor advertising vs newspaper advertising

Outdoor advertising vs newspaper advertising

At SignKick we're keen to emphasise that all brands need to find a marketing mix that works for them, and that integrated, multi-platform campaigns are at the cutting edge of contemporary marketing, particularly when they incorporate elements of out-of-home (OOH) or Outdoor. But we're also passionate exponents of the benefits of[...]
OOH Ad review: Burberry's luxury out-of-home advertising

OOH Ad review: Burberry's luxury out-of-home advertising

For this month's ad review we take a look at the out-of-home advertising strategy of popular clothing brand Burberry. This seems particularly relevant in light of this summer's hot air balloon installation at Heathrow Airport. Part of a pop-up store at Terminal 2, the display highlights the brand's propensity to think big,[...]
How is outdoor advertising measured?

How is outdoor advertising measured?

Any reader of this blog will understand the powerful impact outdoor advertising has, and the many ways it can be leveraged by brands to great effect. But given the complexity of this medium, how is outdoor advertising measured? How do we know when our outdoor campaigns are returning a good[...]
Outdoor Advertising for Luxury Brands

Outdoor Advertising for Luxury Brands

Luxury marketing is about selling dreams and aspirations. Luxury marketing is about thinking big. If you think about it, Outdoor Advertising for luxury brands is perfect. Make a big statement When people are out and about they are usually in pursuit of their ideal lifestyle. They're often either working hard to get more[...]
When to use Outdoor advertising

When to use Outdoor advertising

Any regular reader of this blog will be sold on the benefits of Outdoor advertising, especially given falling costs over recent years thanks to platforms like SignKick. But effective marketing comes down to choosing the right mediums to use at any given time. This short post offers some suggestions on[...]
OOH Ad Review: Ribena's Doodle Your World

OOH Ad Review: Ribena's Doodle Your World

Ribena's 2017 summer campaign, Doodle Your World, is running off the back of a vibrant relaunch of Ribena bottles. The £4m campaign runs alongside an updated version of last year's You Can't Get Any More Ribenary TV ad. https://www.youtube.com/watch?v=HTOP6TOJwOI The new ad refreshes the original concept with new visuals and features the same[...]
Marketing your startup on a shoestring

Marketing your startup on a shoestring

These days launching a startup has become a greater possibility than perhaps ever before. The internet has brought so many facets of business creation within the reach of small groups of people and even individuals. A startling 80 new businesses are setup every hour, according to the government-backed StartUp Britain initiative. This[...]
Music Industry Advertising turns to OOH

Music Industry Advertising turns to OOH

Music industry advertising and promotion is increasingly turning to OOH to make an impact. Its an incredibly dynamic sector and out-of-home (OOH) advertising is an equally dynamic way to advertise new acts and established artists alike. Here are just some of the ways the music industry is taking advantage of OOH promotion. Make[...]
Charity OOH Advertising

Charity OOH Advertising

In many ways out-of-home (OOH) is the ideal medium for charity advertising. It ensures your message reaches a broad swathe of the population. It is incredibly flexible; from digital posts in malls, to roadside billboards, and innovative guerrilla campaigns that use shock and unusual juxtapositions to foster engagement. Here are some of[...]
10 things to do before launching a business

10 things to do before launching a business

Launching a new startup is a huge undertaking, and the list of things to consider can be overwhelming. That's why we've pulled together 10 things to do before launching your own business: 1) Play to your strengths The chances are, as a fledgling entrepreneur, you've spent a lot of time thinking about different business ideas. But[...]