Beginners Guide To Outdoor Advertising

Walk outside and you’re immediately exposed to a variety of outdoor advertising, from bus stop shelters to massive billboards. Have you ever thought about outdoor advertising for yourself? Signkick provides you with a quick an easy advertising booking platform so you can see your ad appear outdoors too. Find out if this is the right choice for you by reading this quick informative guide to outdoor advertising.

What is Outdoor Advertising?

Outdoor advertising is a form of advertising that targets customers when they are outside their homes. It can complement or be an alternative to broadcast, print or online advertising, reaching consumers while they are ‘on the go’.

Outdoor Advertising is flexible and can be easily tailored to reach a specific target audience based on their travelling habits. Businesses of all sizes can thus use the urban space in a creative way to promote their message across a variety of forms:

  • Billboards – both traditional and digital format

  • Street Furniture – bus shelters, telephone booths, news-racks

  • Transit Advertising – placed on anything dynamic, such as buses and taxis

  • Alternative Formats – non-traditional places, like bicycle racks

Outdoor advertising generally has a wide reception. It can reach both the desired audience of a specific product and a more general public, expanding a brand’s visibility and attracting new customers. For example, a bus stop panel can lure a wide range of inquiring eyes, from wealthy tourists and high earning professionals to families and youngsters.

Outdoor Advertising McDonalds

Why Should You Use Outdoor Advertising?

In today’s age of technology and social media it has never been harder to grasp the consumers’ attention. Large quantities of divergent information is thrown at them everyday through different channels, forcing people carefully select what information they process.

An outdoor ad placed in a strategic location engages with thousands of individuals in a non-intrusive and creative manner, 24 hours a day. It’s also an efficient way to target specific audiences.

Outdoor advertising is an effective way to reach new customers, because, unlike print or television, it cannot simply be skipped or turned off.  You can take advantage of the time people spend waiting in traffic, using public transportation or just simply passing by, in order to advertise your business.

Idle people waiting for the bus or gazing through their car window are easier to engage with and more willing to offer you their undivided attention. Being mostly visual and on significantly bigger scale than the print or online medium, outdoor advertising facilitates optical recognition and logo exposure. In other words, it helps even small businesses to create a distinct brand.

How Do I Begin Advertising Outdoors?

An outdoor advertising campaign is flexible and easy to create, requiring little or no editorial efforts on your side. You don’t need a big budget in order to take advantage of the urban environment. With Signkick you can buy the exact number of panels you need, exactly where you need them. You can pick and choose between a wide range of street furniture, bus stops, and billboards in the places that would work best for your business.

If you have never advertised before, there is no need to fret. Our aim is to simplify the process of booking outdoor advertising, by enabling companies to book the right space for their message. Everything is done automatically through our website, making it a simple and quick process.  All you need to do is:

  • Define your audience, so we can locate and understand their travelling patterns

  • Choose the right medium for your message – bus stops, phone booths or billboards?

  • Formulate a clear message – you can be as creative as you want

  • Sign up and book the right ad space for you

  • Upload your finished artwork – we’ll take care of printing and logistics

  • For an extra charge, we can also take care of the design if needed

Signkick can also offer tailored advice at any stage, making the whole process as smooth and easy as possible. We even keep track of your artwork deadlines and send delivery reminders, so you can have the poster placed in the panel of your choice in no time.