With a population just over a third of a million Coventry is the 12th largest city in the United Kingdom, up until the 15th century it was in fact the capital of England.
During WWII Coventry developed a twinned relationship with the city of Stalingrad in Russia (which has since been renamed Volgograd) becoming the first twinned city in the world.
Coventry has long been a major player in the UK automotive industry. With hubs for both Citroen and Peugeot still in the town.
Outside of London, Coventry is the fastest growing city in the whole of the UK, increasing by almost 7,000 people between 2012 and 2013. Around 75% of this leap is due to migrants from abroad settling in the city; in addition to this a birth rate which is slightly higher than the death rate has also contributed. Better healthcare and life expectancy mean an aging population across the UK as a whole. The increasing population in Coventry means more advertising opportunities are becoming available.
Tourism and shopping in Coventry
Tourism in Coventry is big business, with no shortage of things for visitors to do. There are many sites of historical interest, as well as museums and theatres. There are lots of busy and vibrant cafes and bars and some great shopping facilities. These include the Lower Precinct Shopping Centre (click here to see advertising space in lower precinct) with its wide variety of high street retailers and Broadgate, at the very heart of the city where you will find the famous Lady Godiva statue. These bustling areas mean many opportunities for outdoor advertising, mainly on bus shelters and telephone boxes
The Student Market
There two universities in the city; Coventry University, which is based in the centre of the city and the University of Warwick on the outskirts.
Coventry’s boasts a large student population, which can be targeted with advertising. There are 30,000 students here and they make the most of the sporting and entertainment facilities on offer, as well as the buzzing nightlife scene. Coventry is home to Coventry Football club who share the Ricoh Arena with Wasps.
Ethnic Diversity in the City
At the time of the 2011 census, the ethnic minority population of Coventry accounted for around a third of the inhabitants of the city. These groups are mainly concentrated in the areas of Foleshill and St. Michael’s and Islam is the most represented non-Christian religion. There are also more Sikhs and Hindus than in the rest of the West Midlands.