Frequently Asked Questions

Artwork, printing & posting (9)

What is a scrolling 6 sheet?

A 6 sheet is the outdoor advertising industry term for a poster which measures 1.2m wide x 1.8m high. This is the size of bus shelter advertising and they can also be free standing units (just advertising, not attached to a bus shelter).

A number of 6 sheets are scrolling which means the space is shared between advertisers (usually three), they scroll up and down between the advertisers

What do you require from me to book my advertisement?

To book your ad, all the information we need from you is detailed in the online checkout process.

If you have your own poster artwork, you will need to supply this to the correct specifications. Please see the FAQ section on production specs for details.

If you require design services, we have a professional designer who will work with you to create your ad. There is a charge of £100 + VAT per design which is extremely good value.

The process is really simple, we’ll send you a briefing form so you can tell us what you want. We’ll ask you for any materials you have like logos and images, and then the designer will get in touch


I already have a poster designed. Can I use that?

Yes, if your design matches the dimensions of the poster you are buying you can create your own artwork and upload it as a PDF after you place your order. If not, we’ll provide you a production specification and you’ll need to make the necessary adjustments before sending it to us. Artwork specifications can be found here. (link to specs)

Can I put anything on the posters or are there restrictions?

There are a few rules that you have to comply with.

1. Your poster / artwork has to comply with the “UK Advertising Codes”, which are written by the Committee of Advertising Practice. You can find the applicable code on the 
website of the Committee of Advertising Practice

2. No alcohol, e-cigarettes, fast food, sweets and toys within 200 meters of schools

3. No political advertising on bus shelters
In addition to the above, some panels may have additional rules set by the local councils or landlords. If you want to be sure that your artwork is compliant, please contact our support team before you book your campaign. 

How many weeks before must I deliver the artwork?

We recommend you to deliver you artwork 4-6 weeks before your campaign starts. This enables us to check the artwork and gives you time to make changes if required.

The actual artwork deadline is 10 working days before the campaign start date. Campaigns that take place near or during public holidays such as Easter and Christmas may require delivery more than 10 working days in advance. Please check with the support team at the time of booking. If you deliver after the deadline, your poster may go up late.

Can Signkick help me with printing the posters?

Yes, we can. In fact, printing of the posters is included in the cost.

Who places my poster?

We make outdoor advertising as simple as possible and hassle free, we arrange everything from printing to placement. All we need is the poster artwork and we take care of the rest

When will my advert be posted? (applies to billboards, bus shelters and phone boxes)

Most outdoor advertising follows a fixed two week posting calendar. When you book media space with us, it will be for a week commencing date starting on a Monday.

There is a five day ‘posting cycle’ where teams of billposters install posters across the country. This means that your ad may go up any working day (Mon-Fri) of that week, and it will stay up for the selected duration.

So if your poster goes up on a Thursday and you’ve booked a campaign for four weeks, your poster will be displayed until the same day four weeks later.

Booking your campaign (14)

How do I get started?

Signkick is an online booking platform which allows you to select and book individual outdoor advertising sites across the UK. On our interactive map, you can view phone box, bus shelter and billboard locations, costs and availability.

In order to gain access to our interactive map you need to create a log in via

We have created a tutorial video to help guide you through the process from logging in to making a booking.

If you require other types of outdoor advertising, please contact the sales support team by emailing or calling 0203 322 1099


What locations are available for booking?

Signkick has thousands of outdoor advertising opportunities across the UK, from major cities to smaller local towns and villages.

The easiest way to find all the available panels is to search on our website. To do this, go to

If you can’t find the panel that you are looking for on our map, feel free to get in touch with us and we’ll try to help you. Just email or call 0203 322 1099.

I want to advertise on a panel near my Business, but I can’t find it on the map

If you can’t find what you are looking for on our map, please get in touch and we’ll be happy to assist you. You can call 0203 322 1099 or email

Any information that will help us identify what you are looking for is a great help; a description, i.e. large billboard, a postcode, road name (especially if it is at a junction with another road), any landmarks nearby or if you can locate it on google street view, just send us a link and we’ll try our best to identify the panel and get you the information.

There is more than one panel on the bus shelter how do I tell which one it is?

We try to make it as obvious as possible on our street view by focusing in on the panel you have clicked on. There is also a description in the top left hand corner of our view details screen

busshelter 6 sheet signkick


which should help. We know that it can still not be 100% clear and we’re working to improve this.

Sometimes, there isn’t an image available because the panel is in a pedestrianised area or where only permitted vehicles can access. If you have any doubt, please contact the support team by emailing or calling 0203 322 1099.

Can I just select one panel?

Yes you can. Whether it’s a billboard, bus shelter or phone box, there is no minimum order quantity. Just select the site you want, add it to your cart and book it. Its as easy as that.

Do you offer discount if I buy a panel for longer than 2 weeks?

Yes. There is a built-in discount for booking a panel for longer than 2 weeks. The rate per week reduces the longer you buy the panel for.

Also, as you add more panels to your cart, discount is automatically applied to the total cost. This is a saving on production as the cost is reduced the more you buy.

Do you offer discount if I buy more than one panel?

Yes. As you add more panels to your cart, discount is automatically applied to the total cost. This is a saving on production as the cost is reduced the more you buy.

There is also a built-in discount for booking a panel for longer than 2 weeks. The rate per week reduces the longer you buy the panel for.

Why are some spaces more expensive than others?

Outdoor advertising spaces vary in price depending on the popularity of the location and on size.

How far in advance can I book a billboard, bus shelter or Phonebox

We recommend booking 8 to 12 weeks in advance to have enough choice and pick your favourite panel(s) . You can book a billboard, bus shelter or phonebox with us up to a year in advance on our website. However, if you want to book even earlier please get in touch with us.

Are there any extra costs involved?

Our goal is to make buying outdoor advertising as easy as possible for you. The prices on our site include printing and posting of your ads. You do need to add VAT though.

The only extra costs we charge are £100 + VAT for design work, £50 + VAT for a print proof and £50 + VAT for a re-print. Please email if you have any further pricing inquiries.

Do I get the whole bus shelter?

A bus shelter generally has two panels. For the majority of bus shelters across the UK, bus shelter advertising is set up in two different orientations. One is a double sided unit where one panel faces into the bus shelter, the other faces outside. The other is two panels side by side facing into the road. The costs on our website are per panel. (Please note that there are some examples where there are more than two panels on a bus shelter)

What payment methods do you offer?

We offer three payment options:

Debit card (preferred)
Bank transfer to our HSBC bank account
Credit card* (MasterCard, VISA or American Express)

We will send you an invoice for your records regardless of your chosen method of payment. We can also provide an electronic receipt of payment upon request

Can charities get VAT relief?

Yes. We can invoice exclusive of VAT if you qualify for VAT relief.

To get this VAT relief you will need to supply us with:

  • Evidence that you are a registered charity (or, where appropriate, an eligible body)
  • A written eligibility declaration or certificate confirming that the conditions for the particular relief are met

We will then send you a revised invoice where the VAT is deducted

Read more about charities & VAT relief on the HMRC website:

Development (1)

I have got some land or space on the side of a building which I think would be ideal to display advertising on, can you advise me?

We don’t do this ourselves, but we can point you in the right direction. Please send an email to and we’ll get you started.