If you don’t feel too adventurous about your outdoor campaign, and QR codes or NFC tags are not really your thing, then there are plenty of other options to consider when it comes to enhancing your strategy. Check below for Signkick’s top three marketing tips for outdoor advertising to give your campaign the necessary marketing edge to boost your sales.
Marketing Tip 1: Twitter Hashtags
If your company doesn’t have a Twitter account, you need to reconsider your marketing strategy. Social media plays an increasing role for businesses. Hashtags allow Twitter users to create context for their tweets and link them to a broader community. Marketers usually use them to create a buzz, start a discussion about a certain topic, connect people and make them relate to your service or product. Simply adding #yourcompanyname or #nameofcampaign will bring your marketing campaign that necessary media presence.
Marketing Tip 2: Texting
SMS is a traditional way for you to ensure interaction between customers and your brand even after they have stopped looking at your panel. Texting allows you to grant discount codes or vouchers, disseminate information about contests and promise other rewards to increase engagement at all times.This way not only will you attract customers, but you will also have the possibility to measure the effectiveness of your campaign, which is a rather elusive task that’s otherwise hard to quantify.
Marketing Tip 3: Vouchers
Vouchers and discounts are probably the oldest trick in the book and nothing is more efficient than letting people know that your company has a promotion going on. Pairing this up with other marketing efforts will allow you to make your outdoor campaign more effective and will give customers an additional incentive to use your service or buy your product.